Predictive analytics for marketers
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Predictive analytics for marketers

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251 pages 2018

About This Book

"Comprehensive and global in its outlook, Predictive Analytics for Marketers contains case studies, expert contributions and examples ranging from financial services to telecoms and the retail sector. Written by one of the most influential practitioners in this field, the book shows the unique opportunities available when past data patterns are translated into accurate predictions and tangible business results"--

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