Step away from the crayons

"A practical, down-to-earth book that will lift the lid off of business-to-business branding. If you want a book stuffed full of uber-brand logos, that tells you how to create stunning visuals, then this isn't the book for you. If you want to take your business to the next level and begin to build real value into your company this book will help you." "Drawing on a combined experience of more than 50 years, Alan Bright and Phil Parr have used their unique insights to lift branding from the tactical world of corporate marketing. Instead, they have developed a compelling argument for putting brand back in the boardroom where it belongs."--BOOK JACKET.