Pengaruh etnosentrisme konsumen, sensitivitas budaya terhada
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Pengaruh etnosentrisme konsumen, sensitivitas budaya terhadap perilaku pembelian bahan pokok di Bandar Lampung

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115 pages 2007

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Influence of consumer ethnocentrism and cultural sensitivity toward purchasing behavior of basic needs package in Bandar Lampung, Lampung Province, Indonesia; research report.

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