Pengaruh country of origin, terpaan iklan media massa, ethno
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Pengaruh country of origin, terpaan iklan media massa, ethnosentrisme konsumen, dan utility of product terhadap pembelian produk elektronik di Provinsi Lamping

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137 pages 2007

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Influence of country of origin, mass media, consumer ethnocentrism, and utility of product toward purchasing of electronic product in Lampung Province, Indonesia; research report.

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