Fair trade, ethical trade

Archaic models of global commerce assume that all parties will benefit equally from free trade. But well-documented exploitation of workers in the developing world has convinced many experts of the need for stronger fair trade practices. This program reports on the efforts of socially concerned entrepreneurs and leaders to safeguard the interests of foreign farmers, producers, and laborers. Bob Stiller, president and founder of Green Mountain Coffee Roasters, explains why his company has earned a place on the Business Ethics magazine "100 Best Corporate Citizens" list; Neal Kearney, chief of the ITGLWF, debunks myths of slim profit margins in the garment industry; and Paul Rice, CEO of TransFair USA, describes his group's fair trade certification process.