Tales from under the rim

"Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--Jacket.