Creating and capturing value
2.4 hrs read
Rate this book:
About This Book
"Creating and Capturing Value: Perspectives and Cases on Electronic Commerce introduces the reader to the dynamic world of e-commerce. The book consists of two sections. The first is "Perspectives" which provides an overview of important issues in electronic commerce such as the technologies that preceded the Internet and how the new technologies are changing the landscape. The second is "Cases", which features 22 cases developed at Stanford University. These cases present a real-world context, as well as a wealth of information about technologies, industries, issues, firms, strategies, and organizational structures."--Jacket.
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Write a Review
Sign in to write a review.
More by Garth Saloner
Adoption of technologies with network effects
Adoption of technologies with
Adoption of technologies with network effects : an empirical examination of the adoption of automated teller machines
Converters, Compatibility, and the Control of Interfaces
Coordination through committees and markets
Duopoly with time-consuming production
Dynamic equilibrium limit-pricing in an uncertain environment