Euromarketing and the Future
48 min read
Rate this book:
About This Book
"Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical reading of contemporary health communication that can ultimately be used to strengthen marginal voices."--Jacket.
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Write a Review
Sign in to write a review.
More by Lynn R. Kahle
APA Handbook of Consumer Psychology
Belief Systems, Religion, and Behavioral Economics
Communicating Sustainability for the Green Economy
Consumer behavior knowledge for effective sports and event marketing
Consumer Social Values
Consumer Social Values
Creating images and the psychology of marketing communication