Customer Loyalty

"This book is the first to trace the momentous and intimate link between customer loyalty and changes in society. The authors, arguing that customers possess an innate desire to be loyal even in today's fast-moving markets, show how organizations can boost their profits and revenues by developing a deeper understanding of the dynamic factors that influence customer loyalty. The authors present a revolutionary new approach that builds upon social and economic research to provide practical and workable commercial solutions. This book is essential reading for anyone involved in winning and keeping customers."--Jacket.