Claim, Intent, and Persuasion

"The goal of this book is to explore how organizations enact strategies to gain legitimacy. The book employs a pluralistic definition of legitimacy that draws its concepts from the fields of organizational theory, sociology, political science and law. The dynamics of the legitimation process are explored through a study of corporate mission statements analyzed from a semiotic perspective.

By setting up a multi-faceted theory of organizational legitimacy, supported by an empirical study of corporate mission statements, this book offers a new, more integrated interpretation of the legitimation process that seeks to advance the dialogue regarding the political and institution views of organizations."--BOOK JACKET.