Intangible finance standards

"Intangible value now accounts for 70% of the value of stock markets around the world. Intangible Finance Standards introduces the field of intangible analysis, the long-awaited addition to technical analysis and fundamental analysis. Intangible Finance Standards provides executives with techniques to increase cash flow, profits and share price through the strategic and scientific management of intangible value. It provides investors with new knowledge, skills, and reports so they can increase returns and lower risk."--BOOK JACKET.