Leveraging market power through tying and bundling
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Leveraging market power through tying and bundling

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18 min read
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74 pages 2014

About This Book

I examine Google's pattern and practice of tying and bundling to leverage its dominance into new sectors under antitrust law principles. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the technical and commercial implementations of these practices, and I identify their effects on competition. I conclude that Google's tying and bundling tactics are suspect under antitrust law.

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