Sustainable preservation

The world's rich and diverse cultural assets are under threat from neglect, encroaching development and natural causes. There is clearly a global need to care for the heritage of the past, and to do so in a responsible manner that provides for present and future generations. For many people living in poor and remote areas of the world, cultural and natural assets provide one of the few paths to development. From tourism to conservation, investments in cultural heritage and related industries have the capacity to generate a wide range of local and regional economic activities that create prosperity, generate pride and improve quality of life.