Starting & Running a Successful Newsletter or Magazine

Expert insight from the co-founder of PC and Macworld magazines!Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're publishing creating simple newsletters, or a sophisticated magazine and website, it provides all the information necessary to start and run your business.Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:-raising start-up money -attracting the best help -choosing the right marketing strategies -creating a solid subscription base -building loyalty among readers and advertisers -competing effectively against even the biggest adversaries What's new?The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.