The Mormon Image In The American Mind Fifty Years Of Public Perception

Through a fascinating survey of Mormon encounters with the media, including such personalities and events as the Osmonds, the Olympics, the Tabernacle Choir, Evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and presidential candidate Mitt Romney, J.B. Haws reveals the dramatic transformation of the American public's perception of Mormons in the past half-century-- a perception torn between admiration for individual Mormons seen as friendly, hard-working, and family-oriented and ambivalence toward institutional Mormonism allegedly secretive, authoritarian, and weird.