TOMORROW IS TODAY, a behavior modification methodology, guide, and workbook to manage the job search process

One of the great myths about the job market is that the most qualified people always get the best jobs. The truth is that they don’t. The people who get hired are the ones who learn how to get hired, who then practice this skill, and as a result, are perceived as the most qualified. L.D.A. Enterprises has developed a time tested, extremely proactive, and aggressive process of assisting professionals at all levels to effectively market themselves. This, critically acclaimed, 240-page workbook is an effective, no nonsense, self-marketing instrument to facilitate and manage the entire search campaign. Contained in its pages are all the tools and information necessary to help you win your next position. It also features special sections on what to do when you lose a job, valuable tips that will assist you in managing on-the-job growth, and indispensable information for the entrepreneur. The following topics are included:

• Career assessment and goal setting materials
• How to develop and implement a productive self-marketing program
• Dealing with the employment application
• How to write a motivating, productive resume and a cogent cover letter – with examples
• Understanding and penetrating the “hidden” job market, accounting for over 70% of all jobs
• Effectively responding to published advertisements to generate interviews
• Correctly utilizing search firms, employment agencies, recruiters, and consulting groups
• How to use modern networking techniques to open doors and generate interviews
• Use of the telephone as a valuable marketing tool. Telemarketing yourself
• Developing sound interview communication skills – understanding the preparation, proper conduct, and the best answers to commonly asked questions including a behavioral interviewing guide
• A post-interview assessment tool and important interview follow-up techniques to enhance offer probabilities
• Assessing the offer and negotiating your best package
• Examples of cover letters, interview follow-up letters, letters to third-party organizations, etc.
• Valuable information for the entrepreneur in starting or purchasing a business
• What to do after the search is over
• Useful job search forms that will help you to monitor your monthly activities, advertisements to which you respond, and networking contacts
• Career Fairs and how to make them productive resources
• A section on how to handle employment references
• A section on the Career Portfolio
• Special sections devoted to the professional over age 50, the unique problems faced by both professional women and minorities, diversity issues, mentoring, starting a Job Club program, handling performance reviews, the new college graduate, what to do after the job search is concluded, how to handle a resignation, a section with information for parents on balancing work and family issues, and a COBRA law fact sheet