The Psychology of Business

Stever Robbins explores the business mind in this informative 12-page eBook. Oftentimes the decisions we make and the tactics we take in the business arena aren’t totally fact-based. And like so many other aspects of life, what appears on the surface is not necessarily how it actually exists. Delving into the wants and needs of managers and personnel, Stever Robbins investigates concepts such as strategic planning, coercion, trust, and ethics in this enlightening glimpse at the mental side of how business and leadership works. Do you know how to tweak someone’s performance to ensure maximum productivity? Is your strategic planning cross-functional? Do your organizational needs correlate with your actions? Stever addresses all of these questions and analyzes truth as it’s perceived in the business world, promises made to employees, and how to engage employees instead of pressuring them. Drop your ego at the door and learn to cultivate your business thinking so your thoughts, actions, and numbers operate on the same plane. More importantly, learn how to apply this newfound thinking in all your business interactions. By understanding how people think, it’ll be easier to understand how they do business.