National skiing market survey, 1978
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National skiing market survey, 1978

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6 pages 1980

About This Book

This survey was conducted to determine the type of national market for skiiers and skiing equipment. There were three distinct types of respondents: active skiiers, non-active skiiers, and potential skiiers. Respondents were asked approximately 60 questions which analyzed past, present, and future skiing activities and preferences, equipment, attitudes, other leisure activities, and background information.

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