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Books Like Relationship Marketing in Franchising and Retailing

If you liked Relationship Marketing in Franchising and Retailing by Park Thaichon, Lorelle Frazer, Scott Weaven

If you liked Relationship Marketing in Franchising and Retailing by Park Thaichon, Lorelle Frazer, and Scott Weaven, start with Transforming Relationship Marketing (2020), Questionnaire Design and Administration (2000), and Technology and Luxury Hospitality (2024). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to Relationship Marketing in Franchising and Retailing · Park Thaichon books in order

Recommended next reads

  1. 1 Transforming Relationship Marketing 2020 · 160 pages · Vanessa Ratten, Park Thaichon · Same author
  2. 2 Questionnaire Design and Administration 2000 · 126 pages · Lorelle Frazer, Meredith Lawley · Same author
  3. 3 Technology and Luxury Hospitality 2024 · 336 pages · Park Thaichon, Pushan Kumar Dutta, Pethuru Raj · Same author
  4. 4 Digital Disruption in Hospitality, Sustainable Hospitality 2025 · Park Thaichon, Pushan Kumar Dutta, A. K. Haghi, Soumi Dutta · Same author
  5. 5 Developing Digital Marketing 2021 · 256 pages · Park Thaichon, Vanessa Ratten · Same author
  6. 6 Luxury Marketing, Sustainability and Technology 2023 · 194 pages · Park Thaichon, Sara Quach · Same author
  7. 7 COVID-19, Technology and Marketing 2021 · 161 pages · Vanessa Ratten, Park Thaichon · Same author
  8. 8 Artificial Intelligence for Marketing Management 2022 · 200 pages · Park Thaichon, Sara Quach · Same author
  9. 9 Digital Disruption in Hospitality, AI and Emerging Technologies 2025 · 316 pages · Park Thaichon, Pushan Kumar Dutta, A. K. Haghi, Soumi Dutta · Same author
  10. 10 Digital Video Advertising Strategies 2025 · 192 pages · Nirma Jayawardena, Mitchell Ross, Sara Quach, Park Thaichon, Abhishek Behl · Same author

Frequently asked questions

What should I read after Relationship Marketing in Franchising and Retailing?

BookOrb recommends Transforming Relationship Marketing (2020), Questionnaire Design and Administration (2000), Technology and Luxury Hospitality (2024), Digital Disruption in Hospitality, Sustainable Hospitality (2025), and Developing Digital Marketing (2021).

Are there books like Relationship Marketing in Franchising and Retailing?

Yes. The list on this page is ranked from the closest matches BookOrb has for Relationship Marketing in Franchising and Retailing.

Who wrote Relationship Marketing in Franchising and Retailing?

Relationship Marketing in Franchising and Retailing is by Park Thaichon, Lorelle Frazer, and Scott Weaven.