Handbuch Werbekommunikation
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Handbuch Werbekommunikation

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508 pages 2012

About This Book

"Das vorliegende Handbuch leitet an zu einer methodisch reflektierten linguistischen Erforshung der Werbekommunikation und bietet dabei dreierlei Zugangsmöglichkeiten ..."--P. [4] of cover.

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