Charging What You’re Worth
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About This Book
Charging What You’re Worth brings together years of research and writing by Paul and Sarah Edwards on one of the thorniest issues for small businesses – how much to charge for services or products. From their books, columns and workshops, this edited and concise information covers:• How to Determine What You’re Worth• Nine Pricing Strategies• Formulas to Avoid the Mistakes Most Small Businesses Make• When and How to Raise Your Prices Without Resistance• Four Alternatives to Depending Only on Cash
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