If you liked International Sport Marketing by Michel Desbordes and André Richelieu, start with Routledge Handbook of Football Marketing (2017), Marketing and football (2012), and Marketing du sport (2004). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to International Sport Marketing · Michel Desbordes books in order

Recommended next reads

  1. 1 Routledge Handbook of Football Marketing 2017 · 464 pages · Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier · Same author
  2. 2 Marketing and football 2012 · 544 pages · Michel Desbordes · Same author
  3. 3 Marketing du sport 2004 · 487 pages · Michel Desbordes · Same author
  4. 4 Global Sport Economy 2020 · 330 pages · Michel Desbordes, Pascal Aymar, Christopher Hautbois · Same author
  5. 5 How Canadian hockey teams build and leverage their brand equity 2004 · 34 pages · André Richelieu · Same author
  6. 6 Sports Management in an Uncertain Environment 2024 · 315 pages · Bhaskar Basu, Michel Desbordes, Soumya Sarkar · Same author
  7. 7 Néo-marketing du sport (Management et sport: Regards croisés entre Europe et Amérique du Nord) (French Edition) 2011 · 185 pages · Michel Desbordes · Same author
  8. 8 Marketing du sport, 2e édition 2001 · 523 pages · Michel Desbordes, Fabien Ohl, Gary Tribou · Same author
  9. 9 The challenge of building brand equity 2004 · 39 pages · André Richelieu · Same author
  10. 10 Gestion du sport 2000 · 102 pages · Michel Desbordes · Same author

Frequently asked questions

What should I read after International Sport Marketing?

BookOrb recommends Routledge Handbook of Football Marketing (2017), Marketing and football (2012), Marketing du sport (2004), Global Sport Economy (2020), and How Canadian hockey teams build and leverage their brand equity (2004).

Are there books like International Sport Marketing?

Yes. The list on this page is ranked from the closest matches BookOrb has for International Sport Marketing.

Who wrote International Sport Marketing?

International Sport Marketing is by Michel Desbordes and André Richelieu.