Surfing the Edge of Chaos

"Surfing the Edge of Chaos is a book about the parallels between business and nature - two fields that feature nonstop battles between the forces of tradition and the forces of transformation. It offers a new way of thinking about and responding to the personal and strategic challenges everyone in business faces these days." "Pascale, Millemann, and Gioja argue that because every business in a living system (not just as metaphor but in reality), the four cornerstone principles of the life sciences are just as true for organizations as they are for species." "Using in-depth case studies (Sears Roebuck, Monsanto, Royal Dutch Shell, the U.S. Army, British Petroleum, Hewlett Packard, Sun Microsystems), Surfing the Edge of Chaos shows that in business, as in nature, there are no permanent winners. There are just companies and species that either react to change and evolve, or get left behind and become extinct."--Jacket.