Forward through the rearview mirror

Hailed by Tom Wolfe as "the most important thinker since Newton, Darwin, Freud, Einstein, and Pavlov," sixties media theorist Marshall McLuhan was the first person to grasp the full and radical implications of mass media for contemporary life.

Forward Through the Rearview Mirror is a multidimensional, unconventional look at McLuhan's life and ideas in the context of the information age. An evocative, imaginative, and visually exciting mosaic of aphorisms and images, Forward Through the Rearview Mirror presents McLuhan's own words - short prose, aphorisms, interviews, letters, and dialogues - alongside reminiscences about him by today's most renowned cultural critics.

Part book, part magazine, part storyboard, Forward Through the Rearview Mirror is a provocative, insightful, and unprecedented exploration of McLuhan, his message, and its meaning.