The complete idiot's guide to writing business books

The great idea is only the beginning.The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. •Covers the essentials of marketing and publicity •Addresses self-publishing, for those business book writers who simply look to sell their books at conferences •The Complete Idiot's Guides® dedicated to writing and publishing continue to do well