The whiskey merchant's diary

"Joseph J. Mersman was a German American immigrant who aspired -- successfully -- to become a self-made man. In 1847, at the age of twenty-three, Mersman began recording his activities in a bound volume, small enough to fit into his coat pocket. His diary, filled with work and play, eating and drinking, flirting and dancing, provides a unique picture of everyday life, first in Cincinnati and then in St. Louis, the new urban centers of the emerging Midwest.

As a whiskey rectifier, Mersman bought distilled spirits, redistilled or reprocessed them to remove contaminants or increase the alcohol content, and added various flavorings before selling his product to liquor retailers in his diary, he describes scrambling for capital, marketing his wares, and arranging transportation by steamboat, omnibus, and train. Although the business that he sought to master was eliminated by the passage of the Pure Food Law of 1906, Mersman, like most rectifiers, was a reputable wholesaler. Merchants like him played an important role in distributing liquor in nineteenth-century America.

Outside of Gold Rush diaries and emigration journals, few narrative records of the antebellum period have been published. Illustrated with photographs, maps, and period advertisements, the diary reveals how a young man worked to establish himself during an era that was rich in opportunity"--Jacket.