Zhongguo ling shou ye dui wai kai fang yan jiu
Zhongguo ling shou ye dui wai kai fang yan jiu
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About This Book
本项研究引用大量真实有效的调查数据,从多个维度对中国零售业的对外开放和外资零售企业在中国的发展进行了系统的研究.主要内容涉及中国零售业对外开放的环境,历程和对策,以及外资零售企业进入中国大陆的动因,业态,区域分布,发展战略,营销战略,发展特点和趋势等.同时,对中外零售企业竞争力进行对比分析,介绍了外资对中国零售业的重要影响.
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