If you liked Social Media in the Marketing Context by Yogesh K. Dwivedi, Cherniece J. Plume, and Emma L. Slade, start with Digital Transformation for a Sustainable Society in the 21st Century (2020), Emerging Markets from a Multidisciplinary Perspective (2019), and Challenges and Opportunities in the Digital Era (2018). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to Social Media in the Marketing Context · Yogesh K. Dwivedi books in order

Recommended next reads

  1. 1 Digital Transformation for a Sustainable Society in the 21st Century 2020 · 185 pages · Ilias O. Pappas, Patrick Mikalef, Yogesh K. Dwivedi, Letizia Jaccheri, John Krogstie · Same author
  2. 2 Emerging Markets from a Multidisciplinary Perspective 2019 · 446 pages · Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Antonis C. Simintiras, Banita Lal · Same author
  3. 3 Challenges and Opportunities in the Digital Era 2018 · 633 pages · Salah A. Al-Sharhan, Antonis C. Simintiras, Yogesh K. Dwivedi, Marijn Janssen, Luay Tahat, Issam Moughrabi, Taher M. Ali, Nripendra P. Rana · Same author
  4. 4 Responsible Design, Implementation and Use of Information and Communication Technology 2020 · 619 pages · Marié Hattingh, Machdel Matthee, Hanlie Smuts, Ilias Pappas, Yogesh K. Dwivedi · Same author
  5. 5 Disruptive Innovation in a Digitally Connected Healthy World 2024 · 430 pages · Rogier van de Wetering, Remko Helms, Ben Roelens, Samaneh Bagheri, Yogesh K. Dwivedi · Same author
  6. 6 Co-Creating for Context in the Transfer and Diffusion of IT 2023 · 363 pages · Amany Elbanna, Shane McLoughlin, Yogesh K. Dwivedi, Brian Donnellan, David Wastell · Same author
  7. 7 Success and Failure of IS/IT Projects 2015 · 103 pages · D. Laurie Hughes, Yogesh K. Dwivedi, Antonis C. Simintiras, Nripendra P. Rana · Same author
  8. 8 Understanding Factors Affecting Consumer Adoption of Broadband In India 2008 · Yogesh K. Dwivedi · Same author
  9. 9 Electronic Word of Mouth (eWOM) in the Marketing Context 2017 · 700 pages · Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams · Same author
  10. 10 Social Media : the Good, the Bad, and the Ugly 2016 · 730 pages · Yogesh K. Dwivedi, Matti Mantymaki, Marijn Janssen, Emma L. Slade · Same author
  11. 11 Electronic Word of Mouth in the Marketing Context 2017 · 138 pages · Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade · Same author
  12. 12 Mobile Marketing Channel 2016 · 132 pages · Yogesh K. Dwivedi · Same author

Frequently asked questions

What should I read after Social Media in the Marketing Context?

BookOrb recommends Digital Transformation for a Sustainable Society in the 21st Century (2020), Emerging Markets from a Multidisciplinary Perspective (2019), Challenges and Opportunities in the Digital Era (2018), Responsible Design, Implementation and Use of Information and Communication Technology (2020), and Disruptive Innovation in a Digitally Connected Healthy World (2024).

Are there books like Social Media in the Marketing Context?

Yes. The list on this page is ranked from the closest matches BookOrb has for Social Media in the Marketing Context.

Who wrote Social Media in the Marketing Context?

Social Media in the Marketing Context is by Yogesh K. Dwivedi, Cherniece J. Plume, and Emma L. Slade.