Advocacy required

A book about advocacy that will inform the reader of how to transform your customer into your number one sales ally. It is based upon four "givens" - sales and customer service techniques in general are inadequate at their strongest and seriously lacking at their weakest; for the most part, what we are currently doing is aggravating the situation, not alleviating the situation; there is a better way - a much better way; advocacy mandates that we catch both our team members and our customers with pleasant surprises.