The beginner's guide to content marketing for small businesses

"Content marketing is the hottest way to promote your small business online today because content such as blog posts, videos, infographics and updates to social media sites like Twitter, Facebook, and Pinterest can: drive targeted traffic to your website month after month; cost less than traditional online marketing thanks to its super long-lasting return on investment; build the authority, goodwill and trust that leads to sales."--Page 4 of cover.