Zhongguo jia ting sheng ming zhou qi mo xing de gou jian ji
Zhongguo jia ting sheng ming zhou qi mo xing de gou jian ji yu chan pin xiao fei guan xi de shi zheng yan jiu
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About This Book
在市场营销领域家庭生命周期是个非常重要的概念,尽管有大量的学者对其进行了研究,然而目前研究仍然存在着概念上和实证上的不足.本研究通过对以前文献的分析和研究,在此基础上提出建立一个适合中国城市环境家庭生命周期模型,并指出检验该模型作为市场细分变量有效性的必要性.
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