Strategic management for the XXIst century

"This resource not only explains the concept of strategic management, but offers a step-by-step blueprint, which will automatically create a strategic planning system consisting of three components: strategic, administrative, and operational. A reference or college textbook, Strategic Management for the XXIst Century explains the logical relationships between a planning system and the structure within which they are executed.

Also discussed are techniques of trend analysis, scanning projections, probability studies and "futures research" - the answer to bridging the gap between today's and tomorrow's markets."--BOOK JACKET.