The complete idiot's guide to branding yourself

A brand new look at a time-tested business practice.Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive,relevant, and consistent. It includes:An in-depth understanding of the principles of successful brandbuilding—in any contextPractical tools to build and manage powerful relationshipsStrategies for aligning personal brand values with an employer’s brandvalues, and making brand-building a successful endeavor for bothAdvanced techniques to continually refine your unique personal brand