The Dog Poop Initiative

This book is based on a true story and powerfully and simply illustrates the difference between people who "point" at problems and those that "Scoop" or take the inititiave to solve them. Over 50,000 copies have been sold in North American - considering all sales are word of mouth based - that's incredible.

90% of all purchases come from corporations who use the book as a corporate metaphor to inspire more Scooper Attitudes and less Pointer Behaviors.

Boeing Aircraft uses the book with their Six Sigma Lean initiative. Hundreds of educators have recently become aware of the book and are beginning to use it in classrooms and with faculty training sessions with great results.

Additionally 10,000 Copies have been printed in Hebrew and are being used in the state of Israel - with Arabic to follow shortly. Copies have also been printed in German.