Future-driven library marketing
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About This Book
Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success - no matter what the future brings.
Included are futures strategies such as: making a futures screen using the Delphi Method, identifying future products through scenario building, and using decision trees to determine the distribution of library services. A thorough bibliography includes resources for future-driven marketing and planning.
Included are futures strategies such as: making a futures screen using the Delphi Method, identifying future products through scenario building, and using decision trees to determine the distribution of library services. A thorough bibliography includes resources for future-driven marketing and planning.
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