Interview with Dionisio Garza Medina, interviewed by Regina García Cuéllar, Monterrey, Mexico

Dionisio Garza Medina talks about the economic crises in Mexico and the restructuring of Alfa. Garza Medina talks about his early emphasis on research and development as well as his efforts at building a good distribution network. He discusses how he diversified and modernized the family business, eventually growing it into a large conglomerate.