If you liked Haandbog i markedsanalyse by Sverre Riis Christensen, start with Emotions, advertising and consumer choice (2007). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

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Recommended next reads

  1. 1 Emotions, advertising and consumer choice 2007 · 462 pages · Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen · Same author

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Haandbog i markedsanalyse is by Sverre Riis Christensen.