Better Homes at Lower Cost, Standardized To Avoid Waste

<div>Paperback catalog with mustard-yellow covers, for the Standard Homes Company in the Colorado Building in Washington,
D.C. The title "Better Homes at Lower Cost,
Standardized To Avoid Waste, 97 Alternate Floor Plans" is printed at the top of the front cover in black ink.
In the center of the front cover is a black and white photograph of a
house, which is the "Wakefield" model found on p.9. The pictures inside
are black and white. At the bottom of the front cover it says "America's
Best Planned Small Homes." The upper left corner says, "Booklet A-46." The upper right corner says, "Price 25 cents." The lower
right corner says, "Plan Prices; Complete Plans in Duplicate $20; Four complete sets with specifications $24; By special delivery the day ordered." The lower left corner has the words "Compliments of: " and then a stamp that reads, "Jeannette Lumber Co., The Builders' Dept. Store, Phone 198." The name "Betty" is also on the front cover; in green cursive at the top of the front cover. The back cover shows another house plan, "The Glenmore," in black and white, with the floor plans in the lower half. 23 pages. Size: 8.5" x
11.5"<br /></div><div><br /></div>**The Standard Homes Company began in
1917 in Detroit, Michigan by A. Gales Johnson. Moved to Toledo in 1918,
then Washington, D.C. in 1921, with a southern office in Raleigh, NC.
By 1950, the company was called Standard Homes Plan Service, and is
still in business today, operated by Johnson's great-grandsons.