Manage for Profit, Not for Market Share
A Guide to Greater Profits in Highly Contested Markets
54 min read
Rate this book:
About This Book
"In Manage for Profit, Not for Market Share, the authors contend that companies can extract a profit potential of 1 to 3 percent of annual revenue by adopting a radically different approach. The key? Reconfigure the marketing mix to sell existing products and services in counter-intuitive ways."--Jacket.
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Write a Review
Sign in to write a review.