¡Viva la historieta!

The focus of the book is on graphic narratives produced by and for Mexicans in the period following the 1994 implementation of the North American Free Trade Agreement. Covers a range of contemporary Mexican comics, including works of propaganda, romance and adventure, graphic novels, a corporate "brand" series, didactic single-issue books, and a superhero parody series. Offers an examination of the ways in which specific comics or comic book series represent Mexico's national identity, the U.S.'s influence, and globalization's effects on technology and economics since the passage of NAFTA.