Contemporary sales force management

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301 pages 1998

About This Book

By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic effort to gain an edge over competitors. Grounded in practical applications, Contemporary Sales Force Management unites theoretical principles with applied examples and case studies, demonstrating how top players achieve success. Contemporary Sales Force Management is the book managers, entrepreneurs, businesspeople, business students, and business educators have long awaited.

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