Small Business Marketing Management

"Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriate marketing strategies can be used to enhance small business performance. This brand new text also considers the impact of e-commerce and the Internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy." "Small Business Marketing Management is essential reading for undergraduate and postgraduate students studying small business maketing and will be an invaluable resource for anyone interested in this dynamic sector of the economy."--Jacket.