Sacred subdivisions

"In an era where church attendance has reached an all-time low, recent polling has shown that Americans are becoming less formally religious and more promiscuous in their religious commitments. Within both mainline and evangelical Christianity in America, it is common to hear of secularizing pressures and increasing competition from nonreligious sources. Yet there is a kind of religious institution that has enjoyed great popularity over the past thirty years: the evangelical megachurch. Evangelical megachurches not only continue to grow in number, but also in cultural, political, and economic influence. To appreciate their appeal is to understand not only how they are innovating, but more crucially, where their innovation is taking place."--Book cover.