MBA admissions strategy

Section 1: Competitive Strategy analyses the behind-the-scenes culture and practices of admissions and how to promote yourself in this context. It discusses the attributes schools look for, and how to negotiate the filters Adcom uses in screening applicants.
Section 2: Profile Development outlines a system to identify the competitive value in your background, how to construct your value profile from this, and turn it into a compelling message.
Section 3: Essay Management is about essay questions and how to fit your profile to them: how to know what to write, which essay to write it in, and how to write it well.
Section 4: Writing Technique is about writing better. It provides templates for organizing specific essays, gives solutions for improving expression and avoiding essay pitfalls, and a checklist of do’s and don’ts.