Accounting for corporate reputation

This unique book examines conceptual, empirical, and practical issues associated with corporate reputation. Emphasizing the importance of the roles of corporate social disclosure and organizational effectiveness, the authors emphasize the need for an integrative framework in explaining the nature of corporate reputation. Utilizing valuable data provided by Fortune magazine, the book provides both a historical evaluation of reputational rankings of Fortune 500 firms for the period 1987-1991 and insights as to the market reaction to disclosure of these rankings. These can be utilized by firms in building reputation, investors in evaluating their strategies, and public policy officials in dealing with corporations.