Lan hai da kui bai
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Lan hai da kui bai

54 min read
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230 pages 2008

About This Book

本书讨论的LG就是实施"蓝海战略"而彻底失败的典型案例.之所以失败,原因就是LG没有抓住"行业的本质".所谓"行业的本质",是企业 基础性的战略,是企业战略的战略.

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