Right of Publicity

"Right of publicity is a multi-faceted, complex, and continuing to evolve. This book is a clear and accessible examination of the field - designed to appeal to legal advisors, business and talent managers, and celebrities themselves. Right of Publicity is a valuable resource for the critically important method of valuing rights of publicity and celebrity brands in addition to providing guidance in striking stronger and more lucrative deals. Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies,and an overview of today's relevant and seminal cases. Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation. Part III covers the structuring, pricing, and challenges of deals for all types of celebrities. With this book anyone who works with right of publicity will: know and understand today's law and deal making, and how changing aspects of social media and the Internet affect right of publicity; be able to engage more and better deals with fewer problems; and learn how to earn greater income from rights of publicity"--Unedited summary from book cover.