The Mom Inventors Handbook

"The definitive guide for "mompreneurs"--updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand"--