Mastering the art of corporate reinvention
Mastering the art of corporate reinvention
12 min read
Rate this book:
About This Book
Gordon Bethune, chairman and CEO of Continental Airlines and Michael Bonsignore, CEO of Honeywell, discuss customer service, mergers, and workforce motivation. Includes a question and answer session with MBA students and faculty about crisis management, balancing long-term and short-term goals, and the differences between leading and managing.
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Write a Review
Sign in to write a review.