The art of creative advertising

Creative Advertising Techniques and Problem Solving applicable to learning and communication as well.

This 9" x 12" book shows four large readable ads on every page (total 400) and discusses his 11 problem solving techniques in both copy and art ranging from the 1920's to the 1960's.

There is a special creative section on billboards (large spaces) and small ads and coupons (small spaces) as well.